Fierce Mild, non-alcoholic Irish beer

Unapologetically great-tasting Irish beer, made without the alcohol.

Order a case Find it near you

“Go on. What are you having?”

The barman, every Friday

  • A sparkling water, thanks.
  • Just a Coke. I'm driving.
  • A 7up?
  • Lime and soda.
  • Club Orange, I suppose.
  • Tea's grand.
  • Whatever zero you have.
  • A glass of water. Tap's fine.
  • Diet Coke. No ice.
  • Nothing for me, thanks.
  • A shandy. No, wait.
  • Orange juice, I guess.
  • Same again. The water.
  • A pint of… sparkling?

Zero choice.

Until now.

Taking a stand against bland.

Irish. Independent. Brewed in Louth, made without the alcohol.

Right. What'll it be?

Fierce Mild himself is on the taps.

  1. A special yeastKeeps 100% of the character from the outset
  2. A trilogy of hopsAddition, not subtraction
  3. Light golden straw hazeIn the glass
  4. Lemon zest, passion fruitSoft, juicy hop aromas
  5. Delicate bitter finishFor the session that never has to end
  6. Under 0.5% ABVBest Irish Drink 2026
The full story
A pint of Fierce Mild Extra Pale Ale beside its bottle on a dark pub counter

Extra Pale Ale

A beer defined by addition, not subtraction.

A special yeast and a trilogy of hops unlock that true beer character, kept from the outset rather than put back afterwards.

A session ale for the session that never has to end.

Lively Lager

Finally. A non-alcoholic lager worth asking for.

Our take on the classic Pilsner. Bright gold in the glass, clean on the nose and crisp where it counts: subtle pale malt, noble hops and a relentlessly refreshing, lightly bitter finish.

Ehm, what else… You're still reading? Hmm. Our research told us lager drinkers wouldn't read this much into it. Since you're here, sláinte.

Two bottles of Fierce Mild Lively Lager and a full glass on a wooden pub table
A bottle of Lively Lager and a bottle of Extra Pale Ale, beaded with condensation, on a terrazzo bar

Can't decide? You don't have to.

Twelve Extra Pale Ale, twelve Lively Lager. Two distinct styles, one flavour-first approach to alcohol-free beer.

We'd rather not go on about it.

“By far the best non-alcoholic beer I've found.”

Irish Examiner

Up to €0

The prize fund when we won The Pitch 2025: Samsung technology, an IMAGE media campaign and mentoring. Five judges, ten live pitches, one non-alcoholic brewery from Louth.

Also, since you didn't ask

  • The New York Times on Ireland's drinking culture and the faces shaping its future
  • The Irish Times Innovators to Watch 2025
  • Sky our first TV ad, backed by Love Irish Food

“Genuine, full-bodied, crisp. You could drink five or six of them.”

Lively Lager, the verdict from the bar
A Fierce Mild ad van reading Zero.0 Choice, Until now, parked outside the Heineken building in Dublin

Ah here, is that all you've got?

We borrowed an admobile and took Lively Lager for a spin around Dublin, stopping at a few very ‘random’ spots you might recognise.

For too long, ordering a non-alc lager meant getting the default. So next time, don't just ask for “a non-alc”. Ask for the Irish one.

Fergal and Cathal holding a Fierce Mild billboard on O'Connell Bridge at night, lined up so the Heineken sign sits behind it
Two lads from Dundalk, a billboard, and a fairly ridiculous amount of messing to get that H lined up behind us.

Right. We'll stop.

No January campaigns.

Just Irish independent pubs pouring Fierce Mild all year round.

01

The Cobblestone

Smithfield, Dublin 7

Fresh on draught at the home of the trad session. Pull up a stool.

02

The Royal Oak

Dublin 8

Cosy afternoon pints with our good friends. Fresh on draught.

03

Daphni

Dublin, and its partner venues

On tap at Daphni, Kodiak in Rathmines, Bonobo in Smithfield, Caribou, and Jackal in Navan.

And 450+ more. Restaurants, bars, the best independent off licences, and on the shelves in Tesco, Dunnes Stores, Avoca and Fallon & Byrne.

Find your local Run a pub? Get in touch

Come join The Mild Tribe.

Fergal Carroll and Cathal Byrne. Childhood friends, then brothers-in-law, then brewers.

They started Fierce Mild in 2022 to give Irish drinkers a better choice. We brew in Louth with natural, locally sourced ingredients, and no additives, preservatives or flavourings. Irish. Independent. Brewing things differently.

Mild Activity. Run clubs, hill walks and yoga in a field, usually followed by a cold one. Watch @_fiercemild for the next one.

Fergal and Cathal talking in a field of ripe barley
The founders, in the barley
An older woman in a sun hat laughing over a glass of Fierce Mild at an outdoor table
A beer not defined by who, why, when and where
Runners on a tree-lined Dublin street during the Dublin Marathon
Dublin Marathon: 40+ Mild Activity runners
A big group doing yoga and Pilates in a green field
Yoga in a field. €1,576 raised in memory of Niall Duffy
A border collie lying in the grass beside an open Fierce Mild delivery box
Yarra, guarding some precious merch

Get your card.

Every member is a contradiction. Tell us yours.

The Mild Tribe
Member No. 0000

Your name here

Fierce about
flavour
Mild about
the hangover
Member since
today

Taking a stand against bland · Under 0.5% ABV

Member perks. Well, merch.

Fierce Mild socks printed with: Like revenge, best served cold

Like revenge, best served cold.

Socks, made and designed in Galway by Irish Socksciety. Featuring Fierce Mild himself. €10.

An open Fierce Mild tote bag with bottles inside

One bag carries 0 bottles.

We checked. Organic cotton tote, designed and printed in Dublin. €10.

Settle up.

Your tab goes straight into a basket on fiercemild.co, where you check out. Stock and delivery are confirmed there.

Rather have it at the bar? Find a stockist, or tell your local to get it in.

Run a bar or a shop? Wholesale is through Classic Drinks: no minimum order, next-day delivery six days a week. Open a wholesale account.

Non-alcoholic brewery · Co. Louth
Table: you · --:--

    Nothing on the tab yet. The barman suggests the mixed case.

    Total€0.00
    Order a case

    Brew things differently.

    “A Fierce Mild, please.”